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Habito supporting customers in energy efficiency

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Supporting energy efficiency

In 2023, Habito, an award winning digital mortgage broker, partnered with us to address improving homeowners properties energy efficiency.

 

Meeting homeowner needs

Many homeowners aren’t aware of the benefits of improving energy efficiency. They are uncertain about where to start or how to prioritise upgrades.

Our platform helps. We deliver targeted insights and solutions, making it easier for homeowners to act.

With the integration of GreenVal, Habito can promote energy-efficient living, aligning financial savings with environmental benefits.

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GreenVal: Simplifying the retrofit journey

GreenVal, offers homeowners actionable insights and solutions:

  • Comprehensive analysis: Detailed cost-benefit cases for retrofitting.
  • Wellbeing rating: Evaluations of thermal comfort, air quality, and the impact on financial health.
  • Personalised recommendations: Tailored suggestions, such as solar PV panels,, batteries or heat pumps.
  • DIY options: Affordable improvements like Smart Thermostatic Radiator Valves (Smart TRVs).

GreenVal lets homeowners assess their current energy (EPC) ratings, spot opportunities for improvement, get reminders about potential benefits, discounts and a direct link to GreenVal.

Habito added services and grew revenues with referral commission of up to £1,000 per property, 

With the integration of GreenVal, Habito are committed to promoting energy-efficient living and aligning financial savings with environmental benefits.

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Testimonial

“We’re proud to offer practical, data-driven solutions that help our customers address rising energy costs and meet future regulatory requirement

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Will Rhind​​
VP of Mortgage Advice and Growth | Habito​

Data-driven insights for targeted engagement

Using our PortfolioAudit tool, Habito segmented customers using information on energy performance and property characteristics.

Marketing campaigns to these segments achieved remarkable engagement rates:

  • Homeowners with a mortgage renewal in 12 months, saw an open rate up to 68 per cent.
  • Customers identified as needing solar PV showed consistent engagement, with open rates up to 63%.
  • Outreach emails to landlords also performed well, with engagement of up to 55%.
  • A follow-up campaign sent seven months before mortgage renewal achieved an impressive 70% open rate, highlighting strong interest in retrofit opportunities.

Communication was mainly through email, with growing outreach via WhatsApp and direct mail.

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Future plans

Green mortgages have grown, and lenders are offering incentives for energy-efficient living such as cashback and reduced interest rates. 

These incentives reward homeowners for sustainable choices and also align financial savings with environmental benefits. 

Habito’s committed to making these opportunities clear and accessible, helping their customers unlock lower energy costs and better mortgage terms.

GreenVal’s next phase focuses on enhancing accessibility, education, and visibility for green mortgage options, alongside tools to support homeowners in their retrofitting journey. These initiatives include:

  1. Integration on Habito’s website: GreenVal will be available for all. .
  2. Enhanced education: Articles on green mortgages and the benefits of retrofitting will be designed to guide users through sustainable choices.
  3. Green mortgage visibility: A key part is to surface green mortgage deals Habito’s mortgage calculator and comparison tools.
  4. Completion dashboard upgrades: Customers will be able to access energy efficiency reports and tools for managing their mortgages and retrofitting.
  5. Regular updates: Habito’s monthly newsletter will spotlight lender-specific green mortgage deals and share insights into sustainable housing trends.

By partnering with us Habito is empowering homeowners to make impactful changes, promoting sustainability, and driving innovation in the property and mortgage sectors.

This collaboration demonstrates how together we can contribute to a greener, more energy-efficient future.

“The integration of our tools with Habito’s customer-first approach means there is real progress supporting homeowners to reduce costs and improve their properties’ energy performance.”

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Luke Loveridge​

About Habito

Habito gets you the best mortgage. Using cutting edge technology and industry-leading mortgage experts. Habito experts search over 20,000 mortgages from 90 lenders – to get you the fastest, easiest mortgage or remortgage ever.

They handle all your buying admin – property survey, legal work and mortgage.  They believe buying a home should be a high point in your life, not a stressful one.

www.habito.com

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