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Compliance with Energy Efficiency in the Buy-to-Let market

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Compliance with Energy Efficiency

Molo, the UK’s first fully digital mortgage lender, is helping landlords promote energy efficiency to stay compliant.  

They aim to help lenders and landlords identify and carry out upgrades to improve the sustainability and value of their properties.

Project delivery

The project targeted Molo’s landlord customers with properties below an EPC rating of C. Using our PortfolioAudit tools, they identified properties at risk of non-compliance and emailed landlords. 

The emails explained the latest energy efficiency standards and anticipated changes and gave access to our GreenVal tool which was co-branded with Molo. 

The tool allowed users to view individual energy efficiency recommendations, receive quotes and manage their property upgrades Eco Approach’s  HomeHub.

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Energy Efficiency Outreach

The email campaign aimed to raise andlords awareness of potential non-compliance and provide energy efficiency insights.

Follow-up emails provided more details on grants and costs and encouraged more engagement with the GreenVal tool.

Engagement and path to compliance

The campaign saw high engagement and there was a lot of interest in energy efficiency improvements:

  • Engagement: The email campaigns achieved open rates of 75%, and 3% click though rates (CTR) , indicating landlords interest.
  • Targeted messaging: Molo also created tailored messages using analysis from the PortfolioAudit tool. The highest engagement of these groups were those being potentially grant eligible with a CTR of nearly 8%.
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Net zero challenges

  • Portfolio insights: The platform identified 95% of Molo’s landlord portfolio could reach an EPC rating of C, with many properties eligible for grants.

Most common improvements

Future challenges were also identified. These included the high percentage of properties relying on gas boilers. The positive engagement metrics indicated a strong foundation for future success.

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Expanding impact and ensuring compliance

Molo continues to use our platform for ESG reporting and use its insights to support landlords improving their properties.

As new energy efficiency standards are confirmed, Molo plans to re-engage its customers to help them stay compliant.

Molo is well-positioned to play a leading role in driving energy efficiency in the buy-to-let market, ensuring both landlords and the environment benefit.

About Molo

Founded in 2018, Molo is transforming the UK mortgage industry through its fully digital, real-time platform, originating over £300 million in mortgage loans.

In 2023, Molo was acquired by ColCap, an Australian lender. Our  partnership began in 2023 as part of its commitment to providing landlords with cutting-edge solutions for managing their properties more sustainably and efficiently.

https://molofinance.com/

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